Category: Uncategorized

  • Floradamus apologizes for the long pause since the last blog; as the Wizard noted, a great deal has been happening around the world. Who is Floradamus? Like Nostradamus, he makes predictions—some may come true, while others may miss completely and earn him the nickname “Flora Dumb Ass.” Who was Nostradamus? He was regarded as an…

  • By David Kaplan, the Flower Wizard Greetings to our friends and followers around the world, Why Are Flower Prices So High: A Perfect Storm or a Temporary Glitch? Why are Flower Prices so High? A Perfect Storm or a Temporary Glitch? As Fall 2026 begins, we recognize that the past six years have been anything…

  • By David Kaplan aka “Floradamus” There’s a quote often credited to Russian revolutionary Vladimir Lenin (although there is no evidence that Lenin ever spoke or wrote these words): The month of January felt like some of those weeks. Long periods of slow change are often punctuated by sudden, intense periods of rapid transformation, leading to…

  • By David Kaplan Greetings from the Wizard, To say a lot has been happening in the last couple of months would be an understatement.Recently we have had lots of serious and interesting events. Venezuela, Greenland, Minnesota, unrest in Iran, minimum wages in Colombia, ups and downs in the stock market and bitcoin, currency exchange rates…

  • By David Kaplan aka “Floradamus” Are you wondering if you should really trust this Floradamus man? Let’s take a look at the first article that Floradamus published in October 2010 on Flowers & Cents, and see what’s happened since then. Changes and Challenges for the Flower Business for 2011 THEN: As most of the Flowers…

  • By David Kaplan Greetings from the Wizard, Economic News Finally, the 43-day government shutdown is over! Trump signs bill to end the longest government shutdown on record The bill, which funds the government through January, was passed by the House in a 222-209 vote and by the Senate with support from seven Democrats and one…

  • By David Kaplan aka “Floradamus” The Return of Floradamus Fifteen long years ago, I, the flower wizard, David Kaplan, wrote an article under the name Floradamus. With all the crazy things going on, I felt it was time to bring him back! There is a lot to think about. Who is Floradamus? He’s like Nostradamus,…

  • By David Kaplan Greetings from the Wizard, Lots of Economic News THE FED There has been a lot of news reporting about the Federal Reserve and interest rates. Finally on September 17, 2025, the Federal Reserve lowered its benchmark rate by a quarter percentage point to a range of 4% to 4.25% and signaled two…